I have been working in the design and furnishing industry for more than 35 years - with a wide range of experience as an interior designer, in sales and as a brand manager. Thanks to the constant exchange with architects, planners, specialist retailers, designers and the press, I have been able to build up and continuously maintain an exceptionally large network. My passion: being a brand ambassador. With quality, convincing products and authentic stories, I inspire design-oriented customers and create lasting brand experiences.
up to date
I am currently active in two areas
1st sales representative at Louis Poulsen A/S. Responsible for all specialist dealers in Switzerland, with the aim of further strengthening the brand and positioning it successfully on the market.
2nd co-owner of the company 4ida. As the exclusive importer of the Italian brand Dooor for innovative room dividers, my focus is on building up the brand in Switzerland. Through close cooperation with specialist retailers, architects, interior designers and planners, I actively promote further development and market presence.
future
My focus is on the further development of 4ida with a suitable brand portfolio
With the aim of acting as a brand ambassador for exclusively selected brands.
With 4ida, we are represented in a showroom in Zurich - together with Maana Studio carpets and the specialist retailer Abitare, which presents the Karimoku cases brand on 100 m².
My path has crossed again and again with Karimoku: be it as a neighbor at the IMM Cologne with WOGG, through my many years of collaboration with Jörg Boner or through my connection to David Glättli.
With the current situation in the showroom, I see now as an ideal time to talk about opportunities - a perspective that interests me greatly.
strengthen
Proactive & digital
My approach is to work the market proactively - going beyond traditional product presentations. In addition to dealer visits, I focus on targeted exhibitions and my own events in the showroom to bring brands to life and build lasting customer relationships.
One of 4ida's unique selling points is our strong digital presence. We have an extensive database of personal contacts from the specialist trade, architecture, interior design and investment sectors. This enables us to target our approach and work the market effectively.
Another advantage: our digital infrastructure is managed entirely in-house. The website, the newsletter tool and all images and reference photos are created, maintained and continuously developed by me personally. This allows us to guarantee the highest quality and authenticity in our brand communication.
Milestones Summary
- for 3 years: Area Sales Manager Switzerland / B2C Residential at Louis Poulsen A/S
- for 4 years: Building up the Dooor and 4ida brand
- 14 years as brand manager/CEO for the Swiss brand WOGG
- 8 years Area Sales Manager Switzerland Fritz Hansen A/S
- 4 years of consulting/planning/sales at a retailer
- 4 years project manager in an architectural office
